Rockwell Homes is a premium home builder redefining quality living through thoughtful design and craftsmanship. Unicorn Pony partnered with Rockwell to lead a full creative and digital transformation, from branding and strategy to web development and custom content creation.

We developed a bold, original logo and brand identity system that positions Rockwell as both professional and modern, while still feeling grounded and approachable. This design direction guided every element of their marketing, ensuring consistency across print, digital, and signage.

The custom-built website is fully SEO-optimized and structured to showcase their home models, communities, and quick possessions with clarity and style. Fast, mobile-friendly, and easy to navigate, the site serves as a powerful digital showroom and lead generation tool. We also created ultra-realistic home renderings and integrated a quote request feature for users to build and submit their home preferences online.

To support brand awareness and community engagement, we produced original video content, including drone footage of the lumberyard and home sites — and launched their social media presence with fully managed content creation and strategy. Together, these services provided Rockwell Homes with a cohesive and elevated platform to stand out in Alberta’s home building landscape. www.rockwellhomes.ca